1. You are responsible for choosing your words, actions, and attitudes for the consequences of your choices.
2. Make every decision so that if it, and the reason you made it, became public, you could reconcile it with your ethical obligations.
3. When you are tired, frustrated, or stressed, be especially careful to detect and override negative emotions and impulses that could impede ethical and effective decisions.
4. Avoid unforeseen and unintended consequences by carefully assessing the possible impact of your decisions on all important stakeholders.
5. Treat choices with special care that could result in physical harm, emotional pain, diminished reputation, damage to important relationships, or obstruction of long-term goals.
6. Everything you say and do sends a message. Ask yourself: “what message am I sending?”
7. Never underestimate the importance of facts. Evaluate the credibility of evidence and distinguish personal perceptions from opinions and qualified opinions from speculation and conjecture.
8. Be cautious, but decisive. Make decisions when they need to be made.
9. Consult important stakeholders when practical, and communicate your decisions promptly and respectfully once your decision is made.
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