The goal of business is… happiness?

by Josephson Institute on August 2, 2011 CEO Tony Hsieh recently appeared on The Colbert Report to promote his new book Delivering Happiness: A Path to Profits, Passion and Purpose. In the interview, Hsieh explains his business model: “Making customers happy, making employees happy, and having that drive business results and growth.”

Watch the video here.

{ 4 comments… read them below or add one }

Christina October 3, 2011 at 10:32 am

I cannot believe this company states principles of creating ‘fun and weirdness’ on their list. To me it seems Zappo does not understand the sense of building core values at all! They establish their organizational culture according to these values. So, how can we take this company serious? From my point of view they should strongly consider responsibility of their actions that influence others like in terms of creating a sustainable business. Besides, the creation of a work life balance would be a reasonable core value.


Aurélia October 6, 2011 at 1:54 pm

In this interview, Tony Hsieh clearly explains that in order to make his firm function and to reach a situation of “common welfare” (happiness for both employees and customers)he advocates the power of core cultural values. But instead of seeking conformity to a single set of values, don’t you think that it would be better to let employees reflect by themselves and make their own ethical decisions?


Christina October 7, 2011 at 4:04 pm

According to the heading of your post, would you agree on the aim of business is creating happiness? What about creating value for society? I would rather agree with a statement like “the goal of business is business”. What do you think?


Janna November 2, 2012 at 7:23 pm

BRAVO Mr. Hsieh! I want to work for you! You certainly know your products, people and market.


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