We recognize the interest in using Josephson Institute logos, registered trademarks, and service marks and reprinting our materials. We have a simple permissions process for these requests.

Please read below, then complete and submit our Permissions Form.


Use of our logos is one of the benefits of Coalition membership. If your community, school, or
organization is a CC! Coalition member (view member list here), you have the right to use our logos, but you still need to request permission. This ensures the logo is being used appropriately as well as keep us aware of
what kinds of projects and activities you’re working on.

Interested in joining the Coalition?
Read more »

Registered trademarks and service marks

If you would like to use one of our registered trademarked or service-marked names or logos below, please call 800-711-2670.

  • American Youth Character Awards ®
  • Best Possible ResultSM
  • Character Carousel ®
  • CHARACTER COUNTS! School Agendas ®
  • Connect With Character ®
  • Exemplary Peace OfficerSM
  • Foundations for Life ®
  • Honor Above All ®
  • Honoring the BadgeSM
  • Josephson Institute ®
  • Kids for Character ®
  • Logrando la Victoria con Honor ®
  • Make US Proud ®
  • Menschlekeit Matters ®
  • MyLife 24-7SM
  • Pillar logo design ®
  • Pursuing Victory With Honor ®
  • The Six Pillars of Character ®
  • Today Counts ®
  • Tus Valores Cuentan ®

When using the above names, please follow our guidelines below. By doing so, your materials and efforts will be consistent with the nationally recognized CHARACTER COUNTS! program and strengthen your overall mission.


  • Print “CHARACTER COUNTS!” in all caps with an exclamation point.
  • Capitalize “The Six Pillars of Character” and use the word “Six,” not the numeral 6.
  • Place ® after any registered trademarked name or a small subscript “SM” after any service-marked name following every appearance. (Example: CHARACTER COUNTS!® is the nation’s leading character education program.)
  • Use the following attribution language on your materials: “[Name/Logo] is a registered trademark/service mark of Josephson Institute.”


Both Coalition and non-Coalition members need permission to reprint content from our websites, publications, or materials. To obtain permission, please complete this form.

Link to us

We encourage you to link to CharacterCounts.org and josephsoninstitute.org. We’ve even created graphics for you to display on your site. You can find them here.